Fashion today extends beyond clothing, with brands increasingly drawing on interior design, architecture, and spatial concepts to express identity. At Berlin Fashion Week 2025, the curated pop-up KONZEPT [Berlin] brought design culture and community together in an immersive experience. The first edition welcomed the global HOUSE OF KONZEPT community alongside creatives, influencers, and fashion-week visitors to explore intersections of fashion, art and design. Highlights included Snarkitecture’s Broken Series for Gufram, works by Jacob Egeberg, Vittorio Valigi and NM3, as well as collectible interior and fashion pieces. Blurring the boundaries between gallery, concept store and cultural platform, the space demonstrated how atmosphere, set design and storytelling are shaping the future of fashion.