Freelance PR Consultant & Creative Producer — based in Munich, rooted in Berlin.

With over nine years of experience, I’ve helped 60+ brands across fashion, beauty, lifestyle and indulgence build relevance through strategic communication, creative campaigns and impactful brand experiences.

Operating at the intersection of strategy and execution, I develop omni-channel concepts and bring them to life together with brands, media and creators — crafting culturally relevant campaigns, stories and experiences designed for long-term relevance.

My freelance model allows me to work closely, flexibly and directly with brands — adapting quickly to changing needs, moving from strategy to execution without unnecessary layers and building the right team around each project when needed.