Since early 2024, Lisa Eisel has been collaborating with Munich-based beauty PR agency AL PR on communications and brand initiatives, including their signature House of Beauty press days. The 2025 edition took place at Goldberg Studios in Munich, where more than 40 leading beauty and lifestyle editors from titles such as GQ, Donna, Myself, Bunte, InStyle, Freundin, ELLE, Harper’s Bazaar and Esquire gathered under one roof. The event generated high editorial engagement, wide-reaching media coverage and a vibrant social media buzz — strengthening AL PR’s position as a key player in Germany’s beauty communications landscape.