Lisa Eisel is a Freelance Communications and Brand Marketing Consultant based between Munich and Berlin. With over nine years of experience across fashion, beauty, lifestyle and indulgence, she helps brands build relevance through strategic PR, creative campaigns and thoughtfully crafted brand experiences — from concept to execution.

Working between Germany’s two most influential creative hubs, Lisa operates at the intersection of culture, media and live experiences. Berlin functions as a playground for creative concepts, events and cultural activations, while Munich offers close access to the luxury market, key decision-makers and leading media houses. This dual presence allows her to translate cultural insight into campaigns and events that resonate across the DACH region.

With a strong focus on creative concept development, campaign thinking and event production, Lisa works as both a strategic partner and hands-on producer. She develops communication concepts across channels — from press and creator storytelling to pop-ups and live brand moments — always tailored to a brand’s positioning, audience and cultural context.

Her work combines strategic clarity with creative intuition, connecting brands with media, creators and communities through campaigns and activations that feel relevant, considered and memorable.